Palms, Late
Photography Direction
2024
A slow, sun-bleached visual identity for a group of coastal hotels, built around the hour after the pool closes.
Client
Atlas Hotels
Role
Creative Direction, Photography
Year
2024
The story
Atlas asked for images that sold a feeling, not a room. We shot almost everything between five and seven in the evening, when the palms throw long shadows and the guests go quiet. The result is a library of more than two hundred frames the brand still uses today.
